As a company we’ve evolved a lot since we started, but our values and our purpose remain the same.
Athletic Greens is all about inspiring fulfilling lives, starting with a focus on health.
We believe that sleep, mindset, purpose, nutrition and relationships all have an impact on our health.
You could say we inherited this from our founder.
“Our Purpose Is To Inspire Fulfilling Lives, Starting With A Focus On Health.”
At Athletic Greens, we embrace three core values that define us as a business. They guide us in every decision we make. We look for these values within our own team, but also in anyone who works with us.
Respect And Empathy For All
We treat each other as we would like to be treated. That means showing respect and empathy for every person, regardless of their situation.
Life Is An Opportunity
Life is about seeking out adventure and embracing the unknown. As eternal optimists, we know that opportunities are there for the taking. So go out and grab them!
We don’t compromise on the efficacy of our products, and we never have. Even when Chris had $60 to his name he didn’t sacrifice quality for higher profit margins.
As we hinted at above, Athletic Greens wasn’t created on a whim. It started way back in 2008 when our founder, Chris, faced a health crisis.
The story is a rough ride, but we promise there’s a happy ending. You might even see yourself in some of Chris’s experiences.
With a successful product launch in 2010 and continued growth, Chris knew he’d developed a product that didn’t just address ailments - it helped all types of people lead healthier lives.
In the years since, we’ve continued to research and evolve every aspect of our product, with the help of doctors, nutritionists and naturopaths. In fact, we’ve already made 51 iterations to our formula, in line with the latest research.
We’ve been delighted with the recognition we’ve received from health experts and influencers.
We’re proud to have established a social mission that aligns with our purpose.
Head over to our How We Give Back page to learn more.
Our ultimate goal? To reshape the health and wellness industry by having a lasting impact on millions of people from all over the world.