Athletic Greens was created by our founder, Chris “the Kiwi”.
Success as a businessman, nutritionist and elite athlete belied his history of childhood illness and antibiotic use. He was ahead of the game when it came to healthy eating, sleep and exercise.
But despite doing everything “right”, he began to get sick more and more often. And eventually just getting out of bed was hard, and everyday activities became draining.
A mountain of tests revealed an outcome that shocked Chris. He wasn’t getting all nutrients he needed. He believed this was because the “healthy” foods we buy have been stripped of their nutrient content through modern farming methods. His body wasn’t effectively absorbing the nutrients he was eating, despite following a healthy lifestyle to the letter.
Simply put, food had not been enough to
help him achieve his optimum health.
So Chris sought an alternative. He remedied his long list of macronutrient deficiencies with a corrective supplement regimen that cost more than $100 a day.
And while he might be disciplined, this just wasn’t sustainable!
Instead, he applied what he had learned from studying for a BSc in Sport and Exercise Science. He worked alongside research doctorates and nutritionists with 60 years combined experience to develop the most nutrient dense, gut-health-improving, great tasting, once-a-day, whole food supplement available.
For a whole food supplement to be so complete, it was essential to not only be abundant in the nutrients our bodies need, but to also contain the right components to ensure we absorb and utilize them properly.
It needed to be in a form our bodies are familiar with. A form our bodies instinctively thrive on. Food. But not just any food. Naturally grown superfood nutrition, with vitamins, minerals and enzymes that are correctly absorbed by our bodies, maximizing the impact on energy, focus, and general health, without cutting into our time.*
Millions of dollars and thousands of hours later, Chris had sourced more than 70 of the purest, most proven whole food and superfood ingredients and combined them synergistically.
He became his own guinea pig. He drank his new superfood formula daily, taking in a micronutrient powerhouse, including the antioxidant equivalent of 12 servings of fruits and vegetables each time.*
His energy returned. He began to feel
healthy for the first time in years.
Chris knew he had succeeded in creating the world’s healthiest and most delicious source of superfood nutrition.
A nutrient dense product that delivered on its promise by helping thousands of people like him dramatically boost their energy, health and happiness.* He named it Athletic Greens.
No fluff, no extras, no fake ingredients to make it look cool. Simply the highest quality, most potent combination of real whole food ingredients available anywhere.
And Athletic Greens is always evolving.
We’ve been doing this since 2009, and we evaluate our whole food based formula every year against the latest research and changing dietary deficiencies, to ensure that no matter what, you’re getting the best of the best.